Academy Lecturer
Robin Francis
•25-year career in strategic communications
•Excels in global environments
•Most recently led a start-up, content and thought leadership program for an international speciality chemical company
FREE: Fundamentals of marketing
Duration: 2 hours
This course will be divided into multiple levels, but currently it offers two lessons hosted on the basic level - Five fundamental rules of marketing to audiences in the power industry and Public relations demystified. The author is Mrs. Robin Francis and the co-author Michelle Peterson.
Presenters
Academy Lecturer
Michelle Peterson
•8-year career in PR + digital marketing
•B2B focus, industrial manufacturing + distribution
•Most recently partnered with Transformers magazine to contribute a bylined article
All Levels
Basic Level
Fundamentals of marketing – e-lesson #1: Five fundamental rules of marketing to audiences in the power industry
This is the first e-lesson of this course, hosted on Basic level and here you can save your seat for the free-of-charge attendance.
Basic Level
Fundamentals of marketing – e-lesson #2: Public relations demystified
This is the second e-lesson of this course, hosted on Basic level and here you can save your seat for free-of-charge attendance.
