Fundamentals of marketing – e-lesson #1: Five fundamental rules of marketing to audiences in the power industry

•25-year career in strategic communications
•Excels in global environments
•Most recently led a start-up, content and thought leadership program for an international speciality chemical company

•8-year career in PR + digital marketing
•B2B focus, industrial manufacturing + distribution
•Most recently partnered with Transformers magazine to contribute a bylined article